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NOW Broadband

NOW Broadband offers flexible, no-contract fibre broadband with optional NOW TV streaming passes, giving UK households pay-monthly flexibility.

Part of a multi-brand group under Sky UK Limited. Listed separately because it serves a distinct consumer audience.

★☆☆☆☆ 1.2 / 5
14800 reviews on Trustpilot Last verified: 19/04/2026
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About NOW Broadband

This profile is built from our broadband market dataset and the sources linked on this page. We do not repeat unchecked marketing claims; numbers and dates match fields on file or linked evidence.

NOW Broadband (part of Sky) delivers flexible Super Fibre and Brilliant Fibre broadband on the Openreach network, with optional monthly NOW TV passes for Entertainment, Cinema, Sport, and Kids. The contract-free flexibility is especially attractive to renters and those who value month-to-month commitment. NOW Broadband customers benefit from the reliability and network quality of Sky without long-term tie-ins.

Independent profile snapshot

This extended snapshot summarises how the provider presents itself in the UK market. It supplements the dataset-led summary above.

NOW Broadband is a no-contract, month-to-month UK home broadband brand owned by Sky Group (part of Comcast Corporation). Packages run across Fab Fibre, Super Fibre, Brilliant Fibre and full-fibre options delivered over the Openreach network, with download speeds typically ranging from around 36Mbps up to 900Mbps on FTTP plans. The service is designed for households that want flexibility without the long minimum terms typical of the wider broadband market. Customers can add NOW streaming passes for sport, entertainment and cinema alongside their broadband, plus a pay-as-you-go or add-on landline. NOW Broadband uses the same underlying Openreach infrastructure as Sky, BT, TalkTalk and Plusnet, and is backed by UK-based customer service and a provided Wi-Fi router. As a Sky-owned value brand, NOW sits alongside Sky Broadband in the group's consumer portfolio, targeting customers who value rolling contracts and the option to pause or leave without charges tied to a 12 or 24-month commitment.

Key details

Year founded2015
ADR schemeCommunications Ombudsman
Parent companyComcast Corporation (via Sky)
Legal name Sky UK Limited Companies House 02906991 →

Directors

Roderick Gregor McNeil, Barnaby Tristan Mills, Paul Wedlock

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What stands out

  • No-contract options available
  • NOW TV pass integration
  • Sky-owned reliability
  • Brilliant Fibre Plus up to 516Mbps

Recognition

  • Sky Group customer service awards
  • part of Comcast/Sky

Technologies on file

These labels come from our directory data for this provider. Short explanations below describe the technology terms in general; they are not a statement about availability at your address.

  • FTTC Fibre to the street cabinet, copper to your home. Widely available.
  • ADSL Copper broadband. Being phased out by 2027.

Coverage

National

Check what NOW Broadband deals are available at your postcode through our comparison tool.

If something goes wrong

Here is where NOW Broadband sits within the UK consumer protection framework.

Regulator
Ofcom. Sets the General Conditions that NOW Broadband must follow.
Complaints
Communications Ombudsman. The Communications Ombudsman is a free, Ofcom-approved dispute resolution scheme. After eight weeks with an unresolved complaint, you can escalate for an independent decision.
Switching
Complies with One Touch Switch. Your new provider handles the switch.

Questions and answers

Straight answers from our directory fields for NOW Broadband. If you need live pricing or availability, use the postcode tool or the provider link above.

Where can I verify NOW Broadband's Companies House registration?
Companies House lists Sky UK Limited under company number 02906991. Open the official record using the Companies House link on this page.
What Trustpilot figures does this directory show for NOW Broadband?
Our directory captured Trustpilot as 1.2 out of 5 with 14800 reviews. Snapshot date in our directory: 19/04/2026. Trustpilot updates live; use the Trustpilot link on this page for the current score.
What coverage note is on file for NOW Broadband?
Our dataset records: National
Is NOW Broadband in the BroadbandSwitch postcode comparison tool?
Yes. Our comparison tool can return deals from this provider where available at your postcode.
What does verification status mean on this profile?
This profile's verification status in our directory is recorded as: verified. That reflects our internal checks against the sources linked on this page, not a government endorsement.
Does this directory flag NOW Broadband as Ofcom-registered?
Yes. We record this provider as Ofcom-registered (General Conditions of entitlement). For complaints or disputes, follow the dispute route and Ofcom guidance that apply to your situation.
Which dispute resolution scheme does this directory list for NOW Broadband?
Communications Ombudsman. The Communications Ombudsman is a free, Ofcom-approved dispute resolution scheme. After eight weeks with an unresolved complaint, you can escalate for an independent decision.
Does this directory record One Touch Switch for NOW Broadband?
Our dataset records One Touch Switch as: Yes (Ofcom-mandated compliance).
What is the BroadbandSwitch verification score?
It is an internal score from 1 to 10 based on how thoroughly we have checked Companies House, regulator and trade-body fields, and independent review data where available. It is not a measure of customer satisfaction.

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